As part of its first fragrance collection, the Los Angeles-based fashion and accessories brand is introducing incense this summer. Chrome Hearts now wants to make it smell like spicy wood and leathery elixir.

 True to Chrome Hearts’ rock ‘n’ roll creed, the black sticks are wrapped in its signature cross motif and the white box is embossed in Gothic script.

Chrome Hearts Silver Solid Cross Nail Ring 2016 for Sale

In addition to +33+, the company is working on a second scent to infuse an eau de parfum, roller oil, candles, scented nail polish and solid perfume. Yet to be priced, the new products are slated for a fall rollout.

While the company stocks its high-end products at Bergdorf Goodman, Colette and Selfridges, it plans to sell the incense only in its 24 stores worldwide.

Crawford's 14-year-old daughter, Kaia Gerber, is a bona fide star on the rise, and over the past year she's been featured in the likes of CR Fashion Book, Porter, Teen Vogue, Vogue Italia and Interview — both solo and alongside her family. 

Now, she's kept the ball rolling with her first fashion campaign since she was the face of Versace Kids at the age of 10. She stars as the spring face of Chrome Hearts Sale, the Los Angeles-based purveyor of heavy metal jewelry, gothic-inspired accessories and logo tees with a rock-n-roll slant. The model may be wearing leather and black from head to toe, but she still looks as pretty as can be, thanks to those good ol' Crawford genes. We're sure her mama must be very proud.